Are you looking for ways to spread your ideas, get people to care, and finally make some damn money?
Build it and they will come. Right? While this was the moniker for the longest time, those days are gone now. Sure, there’s a chance that they will come once you build it. But there are no guarantees. You have to get the word out there. You have to spark interest. You have to gain attention. And somehow you need to get paid in all of this.
This is my plan to spread my ideas, new and old.
You have to create something first.
What can you create? Any of the following will do just fine:
- New blog.
- Landing page.
- Specific product.
- Mailing list.
- New product.
- Anything that you want to sell.
- Freelancing service.
The list goes on and on as you can tell. The trick is that you first need to create something. It’s time to stop reading books about entrepreneurship and marketing blogs. It’s time to shut up, grab a pot of coffee, and create something worth a damn – or else you’re just a poser. Posers don’t make any money and don’t earn the interest of the anyone. Sorry.
Once you’ve created something, and only then, we can begin to spread our ideas.
Reach out to those you want to help you.
How to do you reach out? How do you reach out to those that you want to share your ideas with? These are my steps for spreading my ideas:
Look for bloggers.
Bloggers are always on top of things and ready to chat about their topic. You should always find bloggers that are causing a ruckus and doing it it big in your field. See what they’re all about.
Find their Twitters.
Look for the Twitter profiles of those that you want to work with. See what they’re chatting about. Try to get involved.
Find their Facebook fan pages.
Stop creeping girls on Facebook and get in touch with those doing cool things through Facebook.
Offer to help.
Now once you see what they’re all about and have joined a few communities, it’s time for you to offer your help. Think of how you can be useful and offer it. Some bloggers might be looking for research, while others want something as simple as a testimonial.
Send out emails.
Shoot out as many emails as you can to as many interesting characters as possible.
Tell them about your story, offer to help out, and see if they would be kind enough to mention your story.
Note: please don’t send out mass messages. This is what I did back in 2008. One dude was kind enough to respond and tell me that I need to cut this out.
Create a compelling story worth sharing.
Now you want people to actually want to share what you’re talking about and your story. How can you do this? Create a compelling story.
What’s so unique about your story? Why would anyone want to talk about you?
Be active in their/your community.
You have to stay active in your community and those of anyone involved in your field. You don’t want to spend all day on forums, but you don’t want to be forgotten about either.
You need to be reaching out if you want anyone to help you spread your ideas or to remotely care about what you’re doing.
How do you stay in touch?
As important as creating is, it’s equally important to communicate and stay in touch.
And please, no talking about fostering growth. Don’t email people just to “network.” That’s lame.
You need to create a plan for daily, weekly, and monthly communication.
What this entails is up to you. Just please stay on top of things.
Okay cool, so you’re meeting cool folks. You’re trying to be as helpful as possible. But what happens when you slow down with the ideas? What if you only had one great idea in you? Let’s figure out this little situation…
How do you think of ideas?
Let’s think of some ideas so that we don’t run out of things to talk about…
Survey on Facebook.
This is the easiest and fastest way to think of ideas. You can do something as simple as throw out a quote or question on Facebook as your status and wait for the responses to flow in.
You’ll always get instant reaction on Facebook. Throw out a few questions and see what happens.
Look at what’s working for others.
Why would you not observe successful folks in your field? See what’s working well for others and see how you can tweak it/add to it. There’s no point in making the same mistakes as everyone else.
How do you entice others?
How do you get readers to care now? Below are my two top tips here:
- Offer a discount code. Everyone loves a good deal on something. Offer an irresistible discount.
- Use tons of testimonials. Can you get anyone to say good things about you? I would recommend finding as many testimonials as possible, with pictures if possible. This will help build your credibility and create some trust.
What about guest posts?
This is by far the most popular way to build links. Just make sure that you offer to write the post first and then share something worth posting. Most bloggers have a reputation to uphold and won’t post crap.
Some final radical points on spreading your new ideas.
Keep on communicating! Respond to emails, comments, and messages. This is easy now when you have a few emails. The trick is to maintain your communication once you become famous or moderately popular.
Remember that the goal of business is to make money $$$.
Free is not a business model! Most bloggers and new entrepreneurs will struggle with this. Keep your eye on the prize. Keep on trying to find new ways to get paid. Your goal is to make money.
No need for debt.
You don’t need to apply for a small business loan to get started. Save your money!
Advertising is like sex. Only losers pay for it. Find creative ways to spread the word.
That’s how I plan on spreading my ideas and how you can as well. Are you ready to get started?