What Made You Finally Launch? The Experts Weigh in on Finally Launching!

by Martin

I guarantee you that after reading this article you’re going to finally launch that business that has been on your mind for the longest time.

When’s the last time you told yourself that tomorrow is going to be the day?

You know what I’m talking about. Tomorrow is going to be the day where you finally launch your business, quit your job, and create the life for yourself that you always wanted… or maybe you just want to launch something to make more money! No more excuses! This site isn’t about feeling sorry for ourselves or creating excuses.

Give me 20 minutes of your time and you’ll see how some of the most inspiring entrepreneurs have managed to launch that business. That first business. That first venture that sparked it all. If this post doesn’t inspire the shit out of you, then I have failed as a writer! Before we get to the experts, I wanted to share my store on the fear of launching.

What’s my story with launching?

“It needs to be perfect. I’ll do it next week.”

More time doesn’t mean that more work will get done. I have no come to accept this astounding concept. I would put things off. I would make excuses in my head. I want to do more “research.” I wanted everything to be perfect. In the end all I did was put projects off. I failed to ship. I’ve always been a hard worker. I’ve never been afraid of work. I’ve been afraid of launching though. My problem has always been launching. It’s tough to ship. The writing and the work is easy compared to the effort that it takes to ship something. So I had 9 months off in 2008 from school. I did summer school the year before so that I could be free by the new year. I wanted time to work on business ventures and save up money. I managed to work long hours but I never launched that new business that I was planning on launching. I did research every single day. I just Googled random topics. I read and I read. I read every article on the topic. I was even too cheap to read full books. It wasn’t until a few years later that I read every entrepreneurship book under the sun. The time flew by and I was back in school. I had literally launched nothing. I wasn’t even close to anything. I even took an entrepreneurship course that term. It wasn’t until November 7, 2008, a Friday night, that I finally did it. I finally launched Studenomics in late-2008.  I was sitting at home. It was a Friday night. I had just come back from the gym. I was upset because I didn’t have a shift at work day. It totally bothered me. My friends were at work. My girlfriend was at work. Everyone was at work, but me. I was waiting for phone calls. I was sick of it. I pulled out my credit card, found a tutorial, and launched Studenomics. I had the worst theme in the world and I was clueless. I loved it! The best training is done on-the-job. Ever since then I’ve made it a habit to launch.

How did the experts finally launch their first business or bold project?

Tyler Tervooren of Advanced Riskology:

For me, launching is an internal thing. When I have an idea that I can’t stop thinking about, it eventually needs to get out of my head and into the world or it will drive me insane. That’s usually my cue to set a launch date for something; once I’ve mulled something over long enough and can’t concentrate on anything else, it’s time to bring it to life.

Misha of Making It Anywhere:

We decided to write a blog because we knew we were living a bit of an unusual lifestyle, and we wanted to have a way of making friends with other people doing the same thing! There wasn’t really a “finally” aspect to it: we decided to write a blog in mid-June 2012, and it was up and running by the end of that month.

Jodi Ettenberg of Legal Nomads:

I wasn’t launching a venture at all. I was just taking a year off to travel. The year turned into five and the blog turned into a business, but given that it was never my plan to do this as a new career, it’s likely that my answer will remain the most simple :)

Sam of Financial Samurai:

I decided to launch my site in 2009 in the midst of the financial crisis. The idea of Financial Samurai had already been going through my head since 2005, but I was too busy with my career and getting my MBA to take on another project. It was my father who encouraged me to start the site given he knew how much I loved to write. “You work in finance, own real estate, love to trade, and have your MBA so why not leverage your experience?” he said. “Who knows what good things might happen down the road if you just start?” I knew from his words it was now or never. Business was slow and I no longer had to spend an extra 15-20 hours a week after work on school. I redirected my class time towards just writing. Another reason why I started Financial Samurai was because I was bored on the weekends. I’ve been getting up around5:30am every morning since coming to San Francisco in 2001 because the stock market opens at 6:30am. While all my friends slept in, I was wide awake by 6am every Saturday and Sunday! My body can’t seem to sleep past 6am unless a lot of alcohol is involved the night before.  I would write from 6am-9am every weekend until the world around me woke up. Then it was time to play. After four years of writing online it feels like blogging is just like speaking. It’s a normal extension of my day to day habits which I hope will last for a very long time. Blogging is a great way to keep in touch with family and to chronicle my own journey through life. When I’m really old, I think I shall thoroughly enjoying reading through the archives. Chronicling the past to help our future is the biggest reward.

Tom Ewer of Leaving Work Behind:

The first paid service I launched was my freelance writing service back in September 2011. However, it was less of a launch and more of a desperate stab in the dark. I had made numerous attempts to build profitable websites and had failed miserably, so I submitted a few pitches via the ProBlogger Job Board in the vain hope of landing a freelance writing client. I didn’t actually expect anything to come of it so I was shocked when I managed to get a client willing to pay me a whopping $15 per hour! Since then I have managed to build my business up to a position where I am now earning $150 per hour. It was desperation that persuaded me to put myself out there. I had nothing to lose from trying and I was willing to do anything to make something happen. Perseverance can get you a long way!

Jenny Blake from Life After College:

I didn’t think too much about it . . . and that was a good thing. If I had known what I was in for, I might have waited a lot longer! Sometimes it’s best to just go for it and figure out the details in real-time.

Dan Andrews of Tropical MBA:

I’m too old to answer this question! I feel the need to be heard. I never had much problems tossing my ideas out there. I mean, I’m terrified like the rest of the bloggers out there, but being terrified about what people think about your stuff is much better than being terrified about not being heard at all (for me).

Thanks everyone for your input!

“Ambition is so powerful a passion in the human breast, that however high we reach we are never satisfied.” — Machiavelli

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{ 2 comments… read them below or add one }

Nik @ Midlife Finance July 14, 2014 at 12:45 pm

Congratulations! After reading this article, I can say that you are not a failure as a writer! Lol

Anyway, I am truly inspired by what’s written in here. Sometimes the best things in our lives come unexpectedly and when it comes, we should take hold of it.

The same principle goes with putting up a business, when you have that great idea, don’t waste time and effort. Start putting it up and you’ll never know, the results may surprise you.

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Martin July 15, 2014 at 5:55 am

Damn right Nik. You never know what can happen. You should always pursue your crazy ideas!

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