Now that you’re a freelancer, you’re viewed differently. You don’t have to agree with this, but you have to accept it. Everything you do is a reflection of you. Current clients and potential clients will be watching you and what you do.
It’s sort of important that you don’t make a complete fool out of yourself.
I’ve been there. I’ve done stupid things. I will continue to do stupid things. I just make it a point to take accountability for my actions and to not let the world see things they don’t need to.
With that being said…
Do you ever see a friend have a meltdown on Facebook? They go off on something or post something offensive. Then a few hours later they’re trying to promote something or get you to join a cause.
What happens? You want nothing to do with it because you don’t trust this person. Trust is key when it comes to freelancer.
I want you to find more higher-end clients and to make more money. I don’t want to see you struggle as a freelancer.
What are the golden social media rules for freelancers?
Keep the world updated with your work.
It’s important that you let us know what you’re working on. What’s new? Anything cool happening?
We all want to see results. We want to see what makes you so special. We want to see that our friends are working with you. We want to see that you’re not a loser.
So don’t be afraid of showing off. Brag a little. Tell us about what’s new with you. We want to see.
Never bash a client in public.
This is a big no-no. If things don’t work out, that’s between you guys. No need to get rude about it or to let the whole world know about what happened. That’s not cool.
@studenomics Find out what displeased the customer, try to find a way to make it right. Avoid name calling or otherwise getting defensive
— Adam Kamerer (@SWAMFinance) October 23, 2013
Show your personality.
What makes you unique? What makes you worth working with?
I’m not one of those dudes that tries to hide everything. Why not show a little? Why not let your personality shine through?
There’s nothing wrong with going out or having some drinks. We all do it. Stop hiding everything. Use a real picture for your profile. You should have nothing to hide. I have on Facebook account which I use for everything. I’m the same person at the end of the day. Why try to hide my personality?
I always post pictures when I’m out having fun. So what if I’m at a UFC event? It’s what I do for fun. Why would I hide this?
Let us see what you’re all about.
On a similar note…
Never have meltdowns or go nuts.
Stability is key. Nobody wants to work with some unstable person that has freak outs online.
I saw an epic breakup go down this past weekend. Coincidentally, the dude is a freelancer who tries to be private. He doesn’t even have a profile picture up so that he can remain professional.
What did he do? He started bashing his partner (soon-to-be-ex), bragging about how he was going to get wasted, and so on. It was strange. I phoned him immediately and told him to take it down. It was embarrassing.
Imagine you’re working with someone on a project and you see them freaking out on Facebook? You would want to run away!
Long story short: he eventually deleted the posts a few days later. The damage was done. Everyone saw what he wrote.
My official rules for posting on social media are:
- Never go online when you’re sad, hungry, lonely, or mad.
- Go to the gym before crashing.
- Always remember that once something is posted, it’s out there for the whole world to see.
- Don’t seek pity online.
Trust me, you don’t want to air your dirty laundry online. All you’re doing is entertaining us.
Keep your political/life views to yourself.
Okay, this is a rough one. 99% of people reading this have fairly normal views and would never pass their beliefs unto others. Sadly, there are too many folks pushing political/religious agendas online. This is a strange territory that I don’t care to venture off into.
Being a racist, zealot, or anything offensive will hurt you and those around you. You need to watch what you say so that you don’t legitimately offend anyone on social media. I try to stay away from the heavy stuff. Leave that for your inner circle.
These are the golden rules for all freelancers to follow on social media! Did I miss anything?